Lost and Active keywords
What is the Lost/Active Column?
The Lost/Active column is a feature available in Seodity's Organic Traffic module, and Paid Traffic module that indicates whether a specific keyword was present or absent in the SERP when Seodity checked it. It provides valuable insight into the effectiveness of your SEO and PPC strategies and helps you identify areas that need improvement.
Lost
Keywords marked as "Lost" indicate that they were not present in the SERP when Seodity last checked.
Active
Keywords marked as "Active" indicate that they were present in the SERP when Seodity last checked.
Why is the Lost/Active Column Important?
Understanding the status of your keywords in the SERP is crucial for optimizing your website's SEO and PPC strategies. By monitoring the Lost/Active column, you can:
Track your keyword performance over time.
Identify areas where your SEO and PPC strategies may be lacking.
Make data-driven decisions to improve your website's visibility and search engine ranking.
Cases of Usage
Case 1: Monitoring Keyword Performance
Regularly checking the Lost/Active column lets you quickly identify which keywords are performing well and which are underperforming. This allows you to adjust your content, SEO strategies, and PPC campaigns to focus on the most effective keywords and improve your website's overall performance.
Case 2: Competitor Analysis
The Lost/Active column can be used to monitor your competitors' keyword performance. By comparing your website's keyword performance to your competitors, you can identify areas where they may outperform you and adjust your strategies accordingly.
Case 3: Identifying New Opportunities
Tracking the Lost/Active column can also help you discover new keyword opportunities. If a keyword is consistently marked as "Lost," it may indicate that there is room for improvement in your SEO or PPC strategy. Optimizing your content and targeting these lost keywords can potentially improve your website's search engine ranking and ad performance.
How to filter only active or lost keywords?
To filter only active or lost keywords in the Organic Traffic module, follow these steps:
Step 1: Go to Organic Traffic
Navigate to the Organic Traffic module in the Seodity platform. This module allows you to track your website's organic keyword performance.
Step 2: Click the Filter Button
Locate and click the filter button in the Organic Traffic module. This will open the filter options menu.
Step 3: Select the Column "Status" and Choose "Lost" or "Active"
Select the "Status" column from the list of available columns in the filter options menu. Once selected, you can choose between "Lost" or "Active" to filter your keywords based on their presence in the SERP.
Step 4: Click Apply Button
After selecting the desired status, click the "Apply" button to apply the filter. The Organic Traffic module will now display only the keywords marked as either "Lost" or "Active" according to your filter selection.
FAQ
Q: How often does Seodity update the SERP data for my keywords in the Organic Traffic module?
A: The update frequency for SERP data in the Organic Traffic module depends on the query's search volume and the location's popularity. Typically, it takes around 30 to 90 days for a complete update of this data. However, Seodity strives to deliver up-to-date data for high-volume searches from popular locations like the USA within 60 days. Despite the longer update intervals, keywords are constantly updated to provide new results sooner than the maximum update time.
You can add your keywords to the Rank Tracker module for more frequent updates and daily tracking. This will allow them to monitor their keyword performance daily, ensuring the most up-to-date information about their keyword performance in the SERP.
Q: What should I do if a keyword is consistently marked as "Lost"?
A: If a keyword is consistently marked as "Lost," it may indicate that your current SEO or PPC strategy is ineffective for that keyword. Consider re-evaluating your content and on-page optimization, as well as researching competitor performance to identify areas for improvement. In the case of PPC, you might need to adjust your bidding strategies or ad targeting.
Q: Can I export the data from the Lost/Active column?
A: Yes, you can export the data from the Lost/Active column in various formats, such as CSV or Excel, for further analysis or reporting.
In conclusion, the Lost/Active column is an invaluable tool for tracking keyword performance and optimizing your website's SEO and PPC strategies across different traffic sources. By monitoring the column and using the information provided, you can make data-driven decisions to improve your website's visibility, search engine ranking, and online advertising performance.
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