Domain and Page Rank

Domain Rank

Domain Rank is a metric that represents the overall authority of a domain based on the quality and quantity of its backlinks. A higher Domain Rank indicates that a website has a more authoritative backlink profile, which often translates to better search engine rankings. The Domain Rank is calculated as the normalized sum of the Page Rank values of all indexed pages on a domain.

Domain Rank Scale:

Domain RankMeaning

2-3

Newly created domains usually receive this score with few backlinks.

20-30

Large domains usually receive this score with many backlinks from authoritative pages.

50+

This score is usually received by huge domains with a significant number of backlinks from authoritative pages; very few domains have such rank scores.

Page Rank

Page Rank is a metric that estimates the authority of a specific webpage based on the quality and quantity of its inbound links. A higher Page Rank indicates that a webpage is perceived as more important and authoritative, which can lead to better search engine rankings. Page Rank is calculated using a formula similar to the original Google PageRank algorithm.

Factors considered in Page Rank calculation:

  1. The number of inbound linking pages.

  2. The number of outbound links on each linking page.

  3. The Page Rank of each linking page.

  4. The damping factor simulates the probability of a random user continuing to click on links as they browse the web (it is perceived to decrease with each link click).

Please note that not all backlinks are equal. Depending on the types of backlinks, they may pass all their Page Rank or none. For example:

  1. A 301 link passes all of its Page Rank to the destination page.

  2. A 302 link passes the same amount of Page Rank as a regular backlink.

  3. A canonical URL passes all of its Page Rank to the destination page.

  4. A link with the "nofollow" attribute doesn't pass Page Rank but is still considered a backlink by Seodity.

  5. A link with the "ugc" attribute doesn't pass Page Rank but is still considered a backlink by Seodity.

  6. A link with the "sponsored" attribute doesn't pass Page Rank but is still considered a backlink by Seodity.

Understanding your website's Domain and Page Rank can help you make informed decisions about your SEO strategy. Here are some ways to utilize these metrics in Seodity's Backlink Module:

  1. Analyze your competitors: Research your competitors' Domain and Page Rank to understand their backlink profiles and identify areas where you can improve your website's SEO.

  2. Identify high-quality backlinks: Focus on acquiring backlinks from websites with high Domain and Page Rank, as they will significantly impact your website's authority and search engine rankings.

  3. Monitor your progress: Regularly review your website's Domain and Page Rank in Seodity's Backlink Module to track your SEO efforts and measure the effectiveness of your backlink-building strategy.

  4. Disavow low-quality backlinks: If you find that your website has backlinks from low-quality or spammy websites, consider disavowing those links using Google's Disavow Tool to prevent any negative impact on your website's Domain and Page Rank.

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